Who We Are

As experts and leading innovators in creativity development we ensure that our workshop attendees will become better “ideators.”  Experience matters in this field: During our 30+ years of doing this work we continually refine this training so it is extremely effective. Our commitment to ongoing refinement has produced a laser-like effectiveness in teaching people and organizations to source and initiate better solutions. Some of our clients include: Bostik, Mattel Toys, Pergo, eBay, American Water, Clearwire, American Express.

Both Izzy and Bruce deliver the workshop as a team.  So you will be getting two experts for the price of one.

i-6nZDGRH-LBruce Honig is the founder of Honig Idea Guides. Bruce brings over 30 years in the field of Training, Facilitation and Organizational Development to his clients. Bruce has focused his practice on the development of organizational creativity and team collaboration. He has successfully worked with hundreds of companies representing most industries.

Bruce has a B.A. in Educational Philosophy and a M.A. in Educational Psychology and Curriculum Design.

He did research in the area of creative behavior and design at Farwest Laboratories for Educational Research and Development. Using a systems approach Bruce developed a theory and program for promoting creative action, which later became the basis for his own consulting firm.

Bruce’s unique understanding of the creative process led him to invent a nationally marketed board game, CREATE: The Game that Challenges and Expands your Creativity, as well as many other games such as Just Imagine, Sproin-n-g and Choices. He edited and wrote The CreativeMind, a newsletter devoted to supporting innovation in business, and wrote many journal articles on the creative act. Additionally, Bruce was previously the owner and operator of Camp Invention, a children’s camp devoted to the creative spirit in all of us.

He is also the principal author of Creative Collaboration: Simple Tools for Inspired Team Work and In the Pursuit of the Team’s Aha!.

Bruce was a board member of the American Society for Training And Development and a current member of the International Association of Facilitators.

 

Izzy Gesell is an organizational alchemist who helps individuals and organizations transform their thinking from commonplace to extraordinary. Through his keynotes, trainings, coaching and facilitated sessions, Izzy offers imaginative, intuitive and immediately useful insights and programs. He is skilled at delivering meaningful material in a way that makes participants enjoy their time with him.

Izzy was one of the first to use Improv Theater concepts as tools for personal and organizational learning. He is the author of Playing Along: Group Learning Activities Borrowed From Improvisation Theater, a co-author of Humor Me: America’s Funniest Humorists on the Power of Laughter, and a contributor of a chapter on Improvisation as a facilitation tool in the IAF Group Facilitators Handbook. His latest project is a deck of cards with improv games on them.

He has trained NASA engineers in leadership, helped Aetna Insurance customer reps learn to manage their stress, and guided Hewlett Packard global managers to communicate more effectively. Recognized by his peers, he has earned a Certified Speaking Professional (CSP) designation from the National Speakers Association. Less than 15% of NSA’s 4,000 members are CSPs. The International Association of Facilitators (IAF) regularly calls on him to train facilitators in his techniques.

A former stand –up comedian and public school teacher, Izzy was raised in Brooklyn NY where commonplace thinking was frowned upon. He has earned a BA in Psychology, an MS in Education and a P…. that’s 1/3 of a PhD and now lives in Northampton, Massachusetts.